Overview of the Labs

Crucible Ltd

This is about thinking creatively and applying it to a business idea. It is about taking the idea and turning it into a product or process to sell: essentially creating innovation. This experience will expose academic participants to more business focused thinking, such as focusing on markets and viable business models. The session also creates another opportunity for group work and collaboration over ideas.

It will allow groups to think in a more strategic and business-like way about their ideas and should help them decide which is the most viable.

They will also gain experience in preparing a business ‘pitch’ and writing a business plan and it will give participants experience of the expectations of the business world where they would need to be direct and succinct.

The videos are self-explanatory and set up the exercise, but please use downloadable information to prepare for the session.